The latest and most important COVID-19
ecommerce updates
collected by the Recart team

Druing lockdown, bicycle sales surged suggesting that many Americans started cycling as an outdoor activity when social sports were not possible. As a consequence of the unexpected increase in popularity, many bike retailers are facing inventory shortages.

According to a research conducted by NPD Group, adult bicycles have at times shown atriple digit increase in sales.

We saw panic buying on bikes in the lower price range, around $400

Read the original article for more information on surging bicycle sales.

Smaller brands have a good chance at keeping new customers for long: Almost half of the responders said they plan to keep shopping at online stores discovered recently.

As regions ease on the restrictions one after the other, there is no clear answer for how long it will take until people start shopping in person, other than for groceries.

Twenty-one percent of respondents said they’re already shopping regularly for non-grocery items. But 38 percent of people said they think it’ll be more than two months before they’re regularly shopping in-person for items beyond groceries

See the original report for more information.

According to a recent report published by UBS, 100,000 physical store locations are expected to close by 2025. The trend is most likely accelerated by the significant hit retailers took during the COVID-19 pandemic.

Even when stores do open, it may take a while before people will regain their confidence about being safe in crowded places

Most likely, a handful of big retailers are winners of the current situation as underperforming competing stores were more sensitive to the changes brought about by COVID-19.

A wide range of retail stores remain closed amid the pandemic, and some companies furloughed or laid off workers. Stores such as Forever 21 and J.C. Penney were already struggling, and Papyrus, Modell’s Sporting Goods and Art Van Furniture announced plans to liquidate.

See the original article for more information.

In a new post published on the Wix blog, we can see how ecommerce trends changed since January, at least as far as Wix merchants are concerned.

The fastest growing categories, as shown by this report, are more or less the same as in previous reports, however, Wix's report sums up the sales increase between January and March this year, whereas most other reports showed the year over year growth of sales.

Google published a page detailing how consumer behaviour changes, according to the vast amount of data handled by Google.

The page provides more information than a simple list of rising product categories. You can click on each entry to see what keyword searches are trending for the product category and where people have been buying the most items for the selected category.

You can view similar information for Australia and the United Kingdom, so if you are serving any of these 3 major markets, you should definitely take a look at Google's insights by clicking on 'Original Article' below.

Based on the latest data released by Adobe’s Digital Economy Index, April was as strong for the ecommerce economy as Black Friday is usually:

U.S. e-commerce jumped 49% in April, compared to the baseline period in early March before shelter-in-place restrictions went into effect.

One of the main drivers of the surge was online grocery shopping, where businesses saw 110% boost in daily sales between March and April.

Other sectors saw an unexpected inflation:

the electronics category of online sales saw its first inflation in years. According to Adobe, online electronics prices have been experiencing deflation at a steady rate since 2014, but COVID-19 has led to electronics prices flattening.

According to Taylor Schreiner, director at Adobe Digital Insights:

“Americans are used to things getting cheaper online, but that trend may be ending, and online commerce may never be the same. It appears that COVID-19 has accelerated that process.”

See the original article for more information.

From the latest Klaviyo report, we can get a better understanding on how people shop for gifts:

Gift givers are relying on Google, Instagram, and recommendations from friends and family to find new online stores.

Another important trend expected after the lockdown ends: People will focus less on instant product availability:

Sixty-eight percent claimed it was a top driver in online purchase decisions a month ago and now only 44 percent say they expect it to be a priority once restrictions ease.

See the original report for more details and insights.

At the end of March, most European countries were under the strictest lockdown measures in a long time. Now, most European countries have already begun gradually easing the restrictions:

Most countries are slowly easing the lockdown measures and allowing more “physical” commercial activities, with different types of shops being opened.

Although the pandemic casued several ecommerce sectors to boom, some experienced a severe reduction in revenue. Now, the pressure seems to be easing up, however, supply chain issues are still common.

The most significant change, however, is definitely the fact that phyiscal retail locations and bars are reopening slowly:

while in March only in 27% of the cases brick-and-mortar shops were allowed to be open, currently 67% of the respondents indicate that physical shops have (re)opened

See the original report for more details.

At the beginning of the Coronavirus pandemic, major brands and retailers cut back on ad spending, causing customer acquisition costs to drop sharply for Facebook ads and other major ad platforms.

A recent survey conducted by Advertiser Perceptions shows that about half of the respondents plan to increase ad spending during the summer.

Overall, 52% expect to spend more this summer — 18% in July, 15% in August and 19% in September. A mere 5% of advertisers said they won't increase ad spend until Q1 2021.

In the meantime, online advertisment costs are still historically low, as the planned increase of ad spending is not yet happening. In fact, several brands are pausing ad campaigns:

Half of advertisers said they had canceled a campaign pre-launch in the previous two weeks, up 14% from a prior Advertiser Perceptions survey; 73% advertisers reported holding a campaign launch, up 17%, and 42% have stopped all new advertising until later in the year, a 20% lift over the prior report.

The report underlines the conclusions from recent reports: Small and medium brands have a huge opportunity for acquiring customers at a historically low cost.

See the original article for more information.